Manage verified product intelligence
Product Intelligence is the tenant-controlled source of truth for product guidance. It combines the Shopify catalog with approved claims, evidence, intended audiences, exclusions, and the product questions customers are currently asking.
Product readiness
Each product is measured against three core types of guidance: benefit, usage, and exclusion. The readiness indicator shows where information is missing. Live product-question signals help managers decide what to document next.
Claim lifecycle
- Create a draft for a Shopify-synced product.
- Choose the claim type and write the exact factual wording an agent may use.
- Add an evidence source, intended audiences, and exclusions.
- A manager approves the claim. Approval is blocked when no evidence source is present.
- Return a claim to draft or retire it whenever the catalog, formulation, policy, or evidence changes.
Only approved claims are eligible for product guidance. Draft and retired claims remain visible to managers but unavailable to human and AI agent recommendations. Every lifecycle change is recorded in the tenant audit history.